🎙️ Trending Coverage on Korean Culture in India
1. HYBE’s Plans for India Spur K‑pop Excitement
Explores South Korea’s entertainment giant HYBE reportedly planning a Mumbai office—sparking speculation about BTS concerts, local collaborations, and expansion of K‑pop infrastructure across India.
2. Indian & K‑pop Artists Joining Forces
A look at rising cross-cultural music collaborations, such as Armaan Malik × Eric Nam’s “Echo”, Jackson Wang × Diljit Dosanjh’s “Buck”, and more—reflecting a growing synergy in India‑Korea pop culture.
3. India Today’s Feature on the K‑Craze
An in‑depth India Today piece covering how K‑pop, K‑dramas, K‑beauty, Korean food, and fashion are becoming essentials for youth across India—from fan gatherings in Mumbai to lifestyle changes inspired by Korean entertainment.
4. Why Young Indians Are Obsessed with K‑Beauty
Reports that in 2024, Korean cosmetics exports surged to $10.2B globally, with India leading youth adoption—sheet masks, snail mucin serums, and multi‑step routines are now deeply ingrained in Indian beauty culture.
5. New K‑Drama “S Line” Gains Traction
The thriller series S Line (released July 11, 2025) concludes after six episodes and quickly draws attention via viral “red‑line memes”, especially among Indian fans watching via legal streaming (with VPN where needed).
The Korean Wave 2025: K-pop, K-dramas, and the Global Rise of Hallyu Culture
🔍 Broader Trends in the Korea–India Cultural Wave
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Fashion & Youth Culture
Korean fashion’s clean, modest, pastel-inflected aesthetic—including oversized tees and bucket hats—is now a staple across Indian streetwear circuits, colleges, and urban influencers. -
K-Beauty’s Deep Influence
Consumer surveys show 39% of Indian women now include at least 25% K‑beauty products in their skincare routines—transforming Indian notions of beauty from fairness creams to hydration and glow. -
Rise of K‑Dramas & Webtoons
Post‑COVID streaming saw K-dramas (e.g., Crash Landing on You, Itaewon Class) increase viewership by over 370% in India in 2020, inspiring remakes, changes in Indian OTT formats, and the growth of webtoon culture in Indian languages. -
Korean Language Education
Enrollment in Korean language classes in schools and hobby groups surged—supported by the introduction of Korean as an elective in India’s National Education Policy and increasing age‑group participation.
