Korean cosmetics Trend in India. Why it is increasing day by day?

Korean cosmetics, often referred to as K-beauty products, have gained global recognition and popularity for their innovative formulations, effective skincare routines, and unique approach to beauty. Here are some key features and aspects of Korean cosmetics:

  • Skincare Focus: Korean cosmetics place a strong emphasis on skincare and achieving healthy, glowing skin. The famous “10-step skincare routine” is a hallmark of K-beauty, though the exact number of steps can vary. This routine includes cleansing, toning, exfoliating, treating, moisturizing, and protecting the skin.
  • Innovative Ingredients: K-beauty products are known for using innovative and often natural ingredients. From snail mucin and propolis to ginseng and green tea, these ingredients aim to address specific skin concerns and promote overall skin health.
  • Sheet Masks: Sheet masks gained massive popularity through K-beauty. These pre-soaked masks are made from various materials and are infused with serums targeting different skin issues, such as hydration, brightening, and firming.
  • Multi-Function Products: Many Korean cosmetics are designed to offer multiple benefits in a single product. BB creams, for example, combine foundation, sunscreen, and skincare ingredients in one formula.
  • Layering Philosophy: The layering philosophy encourages applying products in a specific order to maximize their effectiveness. This approach allows each product to penetrate and work on the skin before the next one is applied.
  • Aesthetic Packaging: K-beauty products often come in colorful and cute packaging, which adds a visual appeal to the products and contributes to the overall experience.
  • Cleansing Rituals: Proper cleansing is considered a crucial step in K-beauty routines. Double cleansing, which involves using an oil-based cleanser followed by a water-based cleanser, is practiced to thoroughly remove makeup, sunscreen, and impurities.
  • Customization: K-beauty emphasizes tailoring skincare routines to individual needs. This customization helps address specific concerns while avoiding overloading the skin with unnecessary products.
  • Glowy Makeup Look: K-beauty-inspired makeup tends to focus on achieving a natural, dewy, and radiant finish. Subtle lip tints, soft blush, and luminous skin are common elements of this makeup style.
  • Korean Beauty Brands: Several Korean beauty brands have gained global recognition, including Etude House, Innisfree, Laneige, Cosrx, Tony Moly, and Sulwhasoo, among others.
  • Global Influence: The K-beauty trend has influenced the beauty industry worldwide, leading to the adoption of K-beauty principles and products in various countries.
  • Online Accessibility: With the rise of e-commerce, K-beauty products have become more accessible to consumers around the world. Online retailers offer a wide range of Korean cosmetics, making it easier for people to explore and purchase these products.

Korean cosmetics, often referred to as K-beauty products, had been gaining significant popularity in India and many other countries around the world. There are several reasons why the trend of Korean cosmetics was increasing in India:

  • Innovative Formulas and Ingredients: Korean cosmetics are known for their innovative formulas and use of unique ingredients that cater to various skin concerns. Products like sheet masks, snail mucin, and essence toners gained attention for their effectiveness and novelty.
  • Effective Skincare: K-beauty products focus heavily on skincare, emphasizing the importance of a multi-step routine. This approach resonated with Indian consumers who were becoming more conscious about skincare and looking for products that delivered visible results.
  • Cultural Influence and Popularity of K-Dramas and K-Pop: The popularity of Korean pop culture, including K-Dramas and K-Pop music, has introduced Indian audiences to the world of Korean beauty. Fans of these cultural exports often sought to emulate the looks of their favourite actors and idols, contributing to the demand for Korean cosmetics.
  • Affordability and Variety: Korean cosmetics often offer a wide range of products at different price points, making them accessible to a broader audience. This affordability combined with the variety of products available appealed to Indian consumers.
  • Social Media and Influencer Marketing: Social media platforms like Instagram and YouTube played a significant role in popularizing Korean cosmetics. Beauty influencers and makeup artists showcased K-beauty products, reviewed them, and demonstrated how to incorporate them into skincare and makeup routines.
  • Cute and Aesthetic Packaging: Korean cosmetics are often recognized for their cute and visually appealing packaging. The aesthetic aspect of these products, along with their quality, made them desirable among consumers.
  • Focus on Natural Ingredients: Many Korean beauty products emphasize the use of natural and gentle ingredients, which resonated well with consumers who were seeking alternatives to harsher chemical-laden products.
  • Availability and Online Shopping: The rise of e-commerce and online shopping made it easier for consumers in India to access a wide range of international products, including Korean cosmetics. Online platforms enabled consumers to explore and purchase these products conveniently.
  • Global Beauty Trends: The trend of Korean cosmetics was not limited to India; it was part of a global movement towards a more holistic and skin-focused approach to beauty. As these trends spread, Indian consumers also adopted them.
  • Word of Mouth and Recommendations: Positive reviews and recommendations from friends, family, and online communities contributed to the increasing popularity of Korean cosmetics in India.

Famous Brands By Which Korean Cosmetics Is Increasing Day By Day In India:

Korean cosmetics brands and products were gaining popularity in India. However, trends can change over time, so it’s a good idea to research the most up-to-date information. Here are some Korean cosmetics brands and products that were well-received in India:

0, Korean cosmetics

Missha’s M Perfect Cover BB Cream gained popularity for its good coverage and skincare benefits.


Skinfood’s Black Sugar Mask Wash Off and Egg White Pore Mask were favored for their exfoliating and pore-cleansing effects.


It’s Skin offers an extensive range of skincare and makeup products, including cleansers, toners, serums, creams, masks, and makeup items. The brand covers various skin concerns and types.



It provides moisture balance by supplying quadruple moisture factor and simultaneously calms down the tightness and dryness of the skin which enhances the skin condition.



Create a three-dimensional glow and works as highlighter.